I recently heard about a gym owner who wore a tight shirt that read, I’m a Fitty! and he would hand out fliers to pudgy patrons at the local pastry shop.
He told these pudgies if they were to come to his gym, their bodies would change, and they would receive a free shirt like his as well.
After he handed out all of the fliers, he returned to the gym and waited for the pudgies to arrive. A few hours later the pudgies began to waddle in. By the end of the day he had signed up 17 new members.
That night when he got home, he updated his status with a photo of himself flexing in the mirror with a caption that read, “The feeling you get after leading 17 pudgies to the gym!”
A couple years later, a little boy and his mom were at the pastry shop when the boy asked,
Mom. Why are there so many pudgy patrons wearing shirts that say I’m a Fitty!
The mom replied,
Because it’s not the gym or the gym owner that makes you a Fitty!